Robin Abad Ocubillo has worked for over a decade in civic innovation in public space design, planning, evaluation, and policy. He is currently Senior Planner and Urban Designer with the SF Planning Department, where he leads Places for People, the first placemaking legislation of its kind in the country to streamline government processes and lower barriers for communities creating and stewarding public spaces in underutilized streets and lots.
Robin managed the City's Parklet Program during a period of intensive growth; doubling the parklet population, expanding partnerships to cultural and community institutions, and overseeing the development of an award-winning Parklet Manual. He also manages the Central-Waterfront Dogpatch Public Realm Plan, multi-agency effort setting and implementing urban design policy in one of the City’s most dynamically changing neighborhoods; and the Islais Creek Adaptation Strategy, a long-range framework for securing infrastructure and neighborhood resiliency along the southeast Bay shoreline. He has extensively developed research methods and metrics for human-use evaluation of public spaces and is co-author of the Global Public Life Data Protocol.
Prior to his current role at the San Francisco Planning Department, Robin worked with LADOT People St. and the Mayor’s Great Streets Project on advocacy and performance evaluation of projects throughout Los Angeles. Before that he served for several years as a Project Manager in the Golden Gate National Parks, working on cultural landscape and visitor access projects at sites throughout Bay Area parklands.
Having spent her former life in the theatre business, as a stage manager/producer type, Frith is now very proud to be an advocate of the UN ratified New Urban Agenda global standard for urban development, and a New Zealand representative for the international network Placemaking X. As Manager, Place Making at Panuku Development Auckland she works within the Design and Place Directorate on the creation of successful public space networks, supporting the programming and activation of Auckland’s public spaces, and champions the difference a healthy public realm can make in terms of creating liveable cities.
Peter has over 25 years’ experience working in the public sector at all three levels of Government in Australia where he has held senior management roles in the Federal Government, NSW and SA State Governments and in Local Government in both Adelaide and now as the CEO at the City of Port Phillip in Melbourne, Victoria.
Peter is passionate about community engagement and building community capacity and resilience through co-creation with Governments and has a relentless focus on achieving better outcomes for the communities that he works with and on providing better value for customers and recipients of Government services. He has spent many years reforming Government services to deliver better value and is a leading advocate of place based approaches to achieve this.
His strengths include strategy, governance, placemaking, housing and urban development, leadership development and organisational change. He has also worked as an adjunct professor where he has spent over ten years teaching MBA students strategy and leadership in Hong Kong and Singapore.
Peter also has considerable experience as a Board Director on Government and NFP Boards, including past chair of Place Leaders Asia Pacific. Most recently he worked as an Asia Pacific representative on the international Future of Places Advisory Board which worked directly with UN Habitat to recognise and establish the importance of public space within the new Urban Agenda of the UN.
Kylie Legge is a leading voice in the evolving profession of placemaking. She is an architecture graduate, planner, author, facilitator, curator, entrepreneur, Founding Director of Place Partners, a multidisciplinary and award-winning placemaking consultancy based in Sydney Australia, and now IT startup PLACE SCORE, a place experience, diagnostic, engagement, benchmarking, tracking and marketing platform, and Kylie’s response to the challenge “You can’t measure place”.
She has been a place maker for 15 years, working on projects across Australia, in Asia and the Middle East; and at a range of scales – from mainstreet to mall, to mixed-used developments and the whole of city projects. Her interests lie in the relationship between people and their urban environments and how we can work better collaboratively to create the kinds of places people want to spend time in. Her commitment to understanding the trends and external factors influencing decision-making ensures that projects she works on are fit for the future.
Since completing his studies at Swinburne University, Ian Dryden has successfully worked with an assignment as Industrial Designer in the City Design Unit at the City of Melbourne.
His task since 1987 has been to program, design, implement and market street furniture and temporary facilities for the City. Ian's major task has been the design and coordination of the street furniture, temporary fixtures, kiosks, toilets, decorations, lighting systems and pedestrian information signage for the City's master plan. Ian's work has received both popular and professional recognition including an Artists and Industry Award in 1990. He is a contributing member of the City’s Design team, who has won AIA, AILA ,IES and Australian International Industrial Design awards for the cities projects.
Fred Holt who is born in the United States graduated from Harvard Graduate School of Design in 2006 and commenced an international career working in New York and London before joining 3XN Architects in Copenhagen in 2010. As partner Fred heads the Danish studios office in Sydney from where he has led projects such as the Quay Quarter Tower in Sydney; and been prominently involved in the design of the International Olympic Committee’s new headquarters in Lausanne and the New Sydney Fish Market.
A Registered Landscape Architect, with a Bachelor of Science in Landscape Architecture (UC, Davis), a Master of Planning (University of Melbourne) and a PhD (Royal Melbourne Institute of Technology). He is Associate Head of School, Teaching & Learning in the School of Architecture and Built Environment - Deakin University, Geelong, Australia. He has more than 15 years experience in teaching/research and has widely published works in urban space production.
One of Perth’s leading landscape architects, Anna is the brainchild behind PLACE Laboratory, a design practice that puts people front and centre. After recently relocating to Canberra to establish an east coast studio, Anna is looking at the nation’s capital with fresh eyes.
At PLACE Laboratory, she ensures the Vision and Values of each project are cultivated throughout the design process and are integral to the project outcomes. Anna’s landscape architectural and urban design leadership combines guiding vision with persuasive passion to create successful places.
Her distinguished portfolio of projects ranges from the urban scale – planning of new city centres and urban redevelopment to public squares and streets. She is an advocate for innovative urban design and has a particular interest and extensive experience in place planning, place-led design approaches, and the bringing of new approaches to people-focused development outcomes.
Urban designer turned entrepreneur, Lucinda Hartley uses big data to measure the quality of life and wellbeing of neighbourhoods. Frustrated that the property sector focused its efforts on streets and buildings rather than people and culture, she co-founded Neighbourlytics, a social analytics platform for neighbourhoods. In just two years, the technology company has created data for more than 500 neighbourhoods in over 10 countries and is influencing some of Australia’s most significant urban development decisions. Lucinda is was recently named as one of 100 Women of Influence by the Australian Financial Review and one of Melbourne's Top 100 most influential people by The Age.
With over a decade of experience in urban innovation, Lucinda was a Myer Innovation Fellow, Westpac Social Change Fellow, and was previously co-founder and CEO of award-winning placemaking consultancy CoDesign Studio. Prior to this her insights contributed to defining UN Sustainable Development Goal 11 (Cities). A designer turned tech founder, Lucinda is alumni of Massachusetts Institute of Technology (MIT) and Singularity University. Lucinda don’t separate work and personal life: first we shape our cities, then they shape us.
Jefa Greenaway is Director of Greenaway Architects, with more than two decades exploring the intersection of engagement, Indigeneity and the built environment across private, commercial and educational projects. Jefa has pioneered Indigenous placemaking strategies which foregrounds a holistic interdisciplinary approach in design thinking. Jefa is also a Lecturer at the University of Melbourne, focussing on Indigenous curriculum development, having spend over two decades in design education.
Jefa’s practice projects include, the Koorie Heritage Trust, design principles for Aboriginal Housing Victoria and currently the Wilin Centre at the VCA and the New Student Precinct, for the University of Melbourne. His project Ngarara Place, was exhibited in the Australian pavilion at the 2018 Venice Biennale.
As founding chair of the not-for-profit advocacy group Indigenous Architecture + Design Victoria, member of the Public Arts Advisory Panel (City of Melbourne) and the Aboriginal/Torres Strait Islander Cultural Heritage Oversight Committee (Melb Uni) he seeks to amplify opportunities to embed Indigenous knowledge systems within both practice and academia.
Jefa is a co-author of the award winning International Indigenous Design Charter, is an Executive Committee member and Regional Ambassador (Oceania) of INDIGO (International Indigenous Design Alliance). He advocates on Indigenous design as a curator (‘Blak Design Matters’ exhibition 2018), as a public speaker on First Nations design nationally/internationally and as an architectural commentator on ABC Radio Melbourne. His practice was also a Founding Signatory of Architects Declare Australia, an initiative foregrounding the responsibility of architects to tackle the challenges of climate change and biodiversity loss.
Greg is known internationally for his culturally responsive designs. Key projects include the Uluru Kata Tjuta Cultural Centre, designed in collaboration with the Mutitjulu community and the Brambuk Aboriginal Cultural Centre at Gariwerd (the Grampians), a collaborative design with five Aboriginal communities. Greg has received numerous awards including the national Sir Zelman Cowen Award, the Victorian Architecture Medal, the Australian Institute of Architects Gold Medal, the Robert Matthew Award for outstanding contributions to the development of architecture in the Commonwealth, and twice awarded the international Kenneth F Brown Asia Pacific Culture and Architectural Design Award. He has taught at many Australian and international universities and his work has been widely exhibited and published internationally. Greg was awarded an Honorary Doctorate of Architecture, University of Melbourne and Life Fellowship of the Royal Institute of Architects. He was appointed a Member of the Order of Australia (AM) in 2011 for his service to architecture in the area of environmentally sensitive building design, and to the community.
Leading a multidisciplinary team of Architects, Landscape Architects and Industrial Designers within a traditionally engineering based firm. Acknowledging that communities are now demanding more from our cities than ever before, looking to the success of human centered exemplars from around the world, Heath pursues innovative and integrative, design-led excellence in his approach to the infrastructure projects shaping our cities.
As the current AILA Victorian Chapter President, Heath draws upon his local and global design experience to employ highly strategic, holistic and analytical approaches to provide city shaping structures and services that both deliver and delight.
Sophie Pickett-Heaps is Co-Head of Design Stockland Residential Communities, with responsibility for driving a strategic approach across residential, mixed use and retirement living projects to realise quality, value and a ‘better way to live’ through design. She is passionate about liveability, ‘place’ and the enduring role of the built environment. Sophie is a registered architect with over 20 years’ experience, in roles with consultancy as well as, contractors and across the development industry. Her experience spans a range of projects, from bespoke homes to master planned communities, housing, medium density, apartments as well as commercial and culturally significant projects. She is a member of the Australian Institute of Architects and has served as Chair of the Board of Livable Housing Australia.
As a brand, design and business consultant, Vincent has spent over 25 years developing brand, marketing, creative and placemaking strategies within the property sector, working with brands such as the NGV, the AFL, Museum Victoria, Deakin University, Development Victoria and Melbourne International Arts Festival. He has also worked on numerous residential and masterplanned communities in both Australia and the USA.
Vincent has served as the Chair of Australian Graphic Design Association in Victoria and is a regular sessional lecturer at RMIT, Swinburne and Monash Universities.
Cat has spent 30 years at the forefront of cities and places, with leading roles in urban affairs and infrastructure, before joining Frost in 2001. A skilled and experienced strategist, Cat is passionate about uncovering genuine truths that give places and organisations creative direction and meaning. She is a respected expert on place, destination and company branding and speaks regularly at conferences on the subject. Cat’s experience includes many of Australia’s most transformational commercial and mixed use developments, including Quay Quarter, South Eveleigh, Grosevnor Place, 60 Martin Place, Astra Aerolab in Newcastle, as well as Seoul International Finance Centre, Pearl River Tower in China, Commercial Bay in Auckland and other international projects. Cat has also led the successful positioning and marketing of many flagship residential projects including Central Park, Green Square, Loftus Lane, The Paper Mill on Georges River, Discovery Point and Darwin Waterfront. She has repositioned entire destinations, helping places such as Redfern, Broken Hill, North Sydney, Canterbury-Bankstown and Sutherland Shire succeed by changing their brand reputation. Specialising in developer and corporate brands, Cat has also steered the successful positioning of leading companies including John Holland, Charter Hall, Frasers Property, Coronation Property and Ethos Urban. Since 2019 Cat has led the Frost Place team, a group of creative and strategic experts who are focused on marketing innovation and effectiveness in the place and property sector.
Amanda Steele is responsible for managing the Property Management business for the Pacific region. Amanda leads strategy development and implementation with a focus on exceeding customer expectations and delivering property management solutions which lead the industry.
In addition to overseeing the management of the business and ensuring that clients receive excellent service, Amanda leverages the global reach of the CBRE business to ensure the best of the network is brought to the benefit of our employees and clients. She works closely with the Pacific, US and global executives to promote our global best practice approach.
Amanda is the host for The Placemakers, a television program highlighting the best placemaking in the Asian region.
Amanda has considerable experience in working with leading organisations on strategy and delivery. She led the CBRE sustainability team to great success in the Pacific region. Amanda joined CBRE in 2013 after 14 years of work in sustainability. She has worked with the highest levels of government nationally and internationally and has enjoyed working alongside boards and CEOS of many organisations.
Her strengths lie in integrated solutions to persistent problems across the environmental, social and economic spectrums. She is the author of several sustainability reports, many of which have won national awards.
Amanda is passionate about making places that matter and has utilised her placemaking skills on many projects (retail, Office and mixed use).
Tara is an experienced place planner who has led a multitude of large scale, strategic, place-based developments. Tara’s experience is expansive having directed projects internationally and around Australia, shaping places in a variety of contexts including within the government, private, not-for-profit and university sectors. Her approach of intrinsically understanding a place; its history, community, design attributes and opportunities through a detailed place analysis allows her to effectively plan for its future, advancing strategic place and design principles. It is through her creative mindset and extensive experience that she is able to create an innovative vision and cutting-edge place strategies that make places come to life and service the existing and future community.
Tara is passionate about creating engaging, walkable and attractive places for people to enjoy working, living and spending time in.
Zanda Cameron is one of Australia’s most preeminent place makers, with over 15 years of industry experience.
Zanda’s interest in place making is cemented by a fascination and respect for people, diverse cultures and the importance of community. Through her extensive community engagement work, Zanda takes participants on a journey to pinpoint cultural values and priorities, to craft unique, localised visions and supporting place-specific initiatives. Her innate ability to ask the right questions, coupled with an energetic and engaging style that quickly builds rapport, helps establish frameworks and mechanisms that better integrate place, into the forefront of planning and design. Her approach ultimately results in richer, more interesting and culturally diverse communities.
She has extensive knowledge of community and economic development, planning, tourism, culture and the arts, property management and retail.
Bronwen Clark is Executive Officer of the National Growth Areas Alliance, representing 21 fast-growing Councils in outer urban areas of Australia where 5 million people live. She coordinates a national research program and advocates for improved policies on infrastructure, population distribution and urban planning.
Alliance Members experience population growth rates at double the national average, inadequate infrastructure to cope with increased demand, significant lags in government investment in roads, public transport and essential services.
Bronwen brings advocacy, policy and government relations expertise to the Alliance. She has consulted extensively to local government, small business and not-for-profits, and has worked with the Federal Government on multilateral trade negotiations, including representing Australia at the WTO.
As co-founder and creative director of Cultural Capital, Mark provides cultural placemaking advice to government and the development industry.
He brings his experience as cultural strategist, curator in the public realm, artist and designer.
With twenty-five years’ experience in the design, arts and cultural sectors, Mark has become an authoritative voice in the emerging field of cultural placemaking. His work connects art and infrastructure, people and place; creating meaning within the urban landscape.
Mark’s particular interest, which he both practices and researches, is in creating new experiences of place. Mark also undertakes projects as a sculptor and public artist. In this role he is a three-time finalist and former winner of Sydney’s prestigious art event – Sculpture by the Sea.
Jenny is a local government leader in placemaking who is passionate about ensuring local narratives and insights from diverse community cohorts are used to create lovable places. With more than 20 years experience in Melbourne’s south east she uses a people and place centric approach to revitalisation in activity centres. A selection of case studies will be used to illustrate how the City of Greater Dandenong uses place measures effectively and deploys lighter, quicker, cheaper interventions to increase engagement from key community stakeholders.
Kirsten is a Director of ASPECT Studios, a global, Australian-based, urban design, landscape architectural and green infrastructure design practice.
A respected design leader with 20 years expertise in public realm and infrastructure strategy and design across Australia and internationally. She creates vibrant, vital spaces that inspire creativity, enhance the lives of people and strengthen natural systems. She aspires to foster community, build social capital and resilience and, through design innovation, build competitive global success for the cities in which she works.
Kirsten has led significant award winning projects across Australia and internationally. She is a member of several government appointed design review panels and committees as well as being a long standing juror and professional advisor to the University of Melbourne and RMIT University, where she is an Adjunct Professor. Education is fundamental to her thinking and she regularly lectures at universities and industry events globally.
Kirsten is a member of the inaugural Birrarung Council, formed by the Yarra Protection Act, the Victorian Design Review Panel (Office of Victorian Government Architect) and recently co-Creative Director of the 2019 International Festival of Landscape Architecture and the Future Park Competition.
Graham is a geographer and policy executive who is passionate about improving how places work for people. He has over 15 years of experience working across the public and private sectors in Australia and Europe. He has a strong track record of navigating outcomes across multiple government agencies and ministerial portfolios.
Graham has significant experience leading on integrating transport and land use advice for infrastructure and urban renewal projects, new mobility initiatives and for city planning endeavours. He has particular expertise in applying behavioural insights and nudge theory to the way cities, regions and places work.
Graham is proud to be recognised as a Chartered Geographer by the Royal Geographical Society and as a member of the Planning Institute of Australia. He is passionate about driving good placemaking up and down the spatial scale, from the street corner to city regions.
At WSP Graham is fortunate to work with a diverse group of engineers and technical experts to deliver leading policy, planning and advisory projects.
Dimitrios is an experienced lighting designer and artist with a passion for light and shaping experience. He has been involved in the development of lighting schemes for a range of projects in the public and private realm, including masterplans, landscape redevelopments, public art installations, building facades and shopping centers. Through his work, Dimitrios has striven to create vibrant and meaningful environments that stimulate community and facilitate connectedness.
A career-long and core member of FPOV, Ingrid originally joined the Sydney studio in 2010. Following three years, Ingrid relocated south to Melbourne as a Senior Designer, Associate and most recently Studio Director.
Through her time leading the Melbourne studio, Ingrid has been responsible for an extensive expansion of the studio and has helped to establish FPOV as an internationally sought out creative lighting design firm. A natural educator, Ingrid has overseen the professional development of a new generation of gifted lighting designers. Through her time at FPOV, Ingrid has gained extensive experience across all facets of lighting design and project management from hospitability through to large scale civic projects.
Ingrid’s excellent sketching and visualisation skills enhance the creative strength of the firm and set a clear industry benchmark for the conceptual representation of lighting. Likewise, Ingrid is a gifted custom designer and has designed numerous bespoke lights for a variety of projects.
Unwaveringly passionate about lighting and design at large, Ingrid embodies creative innovation and flair.
Michael has spent the last 20+ years working on city shaping projects around the world, with extended periods in Australia, Asia, Canada, Europe and the Middle East. Michael’s diverse professional experience includes working for several leading, globally recognised consultancies and government entities at the forefront of changing how cities are designed and planned. In his practice, Michael focuses on creating compelling, place-led design solutions and delivering projects that work to increase the quality of life of community residents, whether through strategic planning and policy development, individual site design or large-scale master plans, urban design for new transportation corridors, or the design and activation of a community park or intimate urban plaza. As an accomplished facilitator and speaker, Michael regularly presents and consults internationally on issues related to placemaking, urban renewal and creating healthy cities.
Deborah specialises in the design and delivery of urban and landscape projects anchored in Place and Sustainability. As principal designer of international, award-winning urban renewal projects, her portfolio are noted for its experiential qualities, sense of place, tactility and connection to ecology. Deborah has lead the implementation of national policies and development guidelines on Place, landscape and green infrastructure. Unequivocal in her belief that built projects must set the standards on environmental, social, economic and governance sustainability.
Anne is the current Vice President of the Victorian/Tasmanian Chapter of the Illuminating Engineering Society and Design Manager at Light Project who has a passion for the psychological effects of lighting and how it can be incorporated into our built environments to curate spaces for engagement, comfort and experience.
Her design philosophy is to “see it from the occupant’s perspective” and apply architectural lighting design practices to engage people on an emotional level, using light as a tool to mould perspective and user experience.
Anne has a background in Computer Science and artistic roots giving her a unique skill set that assists with her lighting design schemes. Since 2015, she has been involved in developing artworks for art festivals such as White Night, Globelight, GSPF and private installations.
Obelia Tait is an urbanist who specialises in place, urban design and architecture. As Director of Tait Network and Inhabit Place she works to shape better cities through the creation of delightful, human-centric solutions to urban problems. She is a passionate advocate for creating space for women in the construction and design industries, the climate, and integrating great design with the natural world
Associate Professor Meghan Kelly is a visual communication designer whose experience includes working on large, high profile campaigns and a range of corporate companies during her time as a practicing designer. Kelly is currently serving as the Associate Dean (Teaching and Learning) in the Faculty of Arts and Education and is a senior lecturer in Visual Communication Design at Deakin University, Melbourne, Australia. Kelly’s research is in the areas of visual communication design, participatory design practices and the impact of process on self-determined design outcomes. This research encompasses the breadth of design disciplines and examines the diverse ways identity and representation can be created through design with an aim of probing how to empower minority groups with self-determining their own visual representation. Her passion for a global understanding of design extends into her teaching practice and continues to be explored in research projects and design opportunities. Kelly has worked with Dr Russell Kennedy to co-author the Australian Indigenous Design Charter (winner of the Premier Design Award (Design Strategy) and Premier Design Award of the Year 2018) and the International Indigenous Design Charter (winner of the Good Design Indigenous Designer Award 2018). In addition, Kelly co-authored with Dr Jonathan Sweet the book Museum development and cultural representation: Developing the Kelabit Highlands Community Museum (2018). This research interrogates the challenges of developing a visual and structural representation of a community from intangible cultural heritage.
Emile Rademeyer is Executive Creative Strategy Director and Digital Placemaking Strategist at VANDAL in Sydney, Australia. As leader in its field, VANDAL transforms physical places and spaces with digital placemaking, experiences and ideas that change human behaviour.
Emile ensures the studio is focussed on delivering the most innovative campaigns using moving image, sound, art, interactive and augmented reality experiences for advertising, public, commercial and retail environments. He further oversees executive curation of the VANDAL Art Gallery in Redfern, Sydney.
Under his direction, VANDAL combines the physical and digital worlds to evoke real human reaction, enhance experiences and bridge the gap between art, advertising, digital media, content and culture.
Emile’s work regularly features in local and international awards, festivals and publications. He’s a frequent international guest, keynote speaker and jury member at events around the globe. Regarded as Australia’s most prolific media directors.
*Speakers to be confirmed
Expotrade Australia Pty Ltd
Suite 1, Level 1, 2 Brandon Park Drive
Wheelers Hill VIC 3150 Australia